If you are using Google AdSense or  similar programs to earn money from your website, it's time to understand the secret to high click-through rates - high income from your web pages. If you pay attention to the following points, you may be able to significantly increase your sales.

Page Content

  • AdSense cannot interpret images without captions, the value of  the IMG tag's Alt attribute, and surrounding text. Therefore, keep images to a minimum. If you must use images, please use appropriate captions and alt attributes.
  • To get more contextual ads, one of your pages should contain the same content. Split pages with different content.
  • Choose the keywords on your page carefully. Certain keywords have  higher CPCs.

Page Size

  • Just provide the right amount of content for your website.
  • Even if you have a lot of content in one topic,  keep your pages short because spreading the  same amount of content across smaller pages gives you more space for more pages. More pages means more  advertising space and therefore more sales.
  • However, be aware that unnecessarily splitting your article  into multiple pages may annoy your readers. Therefore, choose carefully when placing the  same type of content on different pages. B. Content may span different pages if there are natural breaks in the content or changes in paragraph headings.
  • Pay attention to page width. Targeting those who still have screen sizes limited to 800 x 600 or less. Avoid horizontal scrolling as much as possible.

Update page content regularly

  • Search engines value new content. Please make a little effort to provide content that you think is new. However, references may not be able to be changed. Get RSS feeds from relevant websites to update content regularly.
  • The idea behind new content is to keep people  coming back to your website.

Advertisement Placement

Research shows that ad positioning is critical to generating content revenue. Positioning refers to the physical location of an ad on a web page, the size of the ad, and the page on the website that contains the ad.

  • You should regularly optimize your ad placement until you get the design that gives you the best CTR.
  • Most research shows that ads placed above the fold at the top of the page perform better than ads placed at the bottom of the page because users don't have to scroll down to read the ad. I know that.
  • A key positioning issue is context. Place your ads in  a way that is contextually relevant and generates high sales.
  • Don't overload your pages with ads.

Advertising Style

There's no secret formula for which AdSense colors or color palettes are most effective. Results will vary by location, so experimenting and monitoring the results may be your best option. You can choose from two options:

  • Use a color palette that matches your website. This may cause some users to click on your ad thinking it is part of your website rather than an ad. Click here to see an example. 
  • Use  color choices that contrast strongly with your website. Your ads will be more visible and  more likely to be clicked. Click here to see an example.

The bottom line is that you should always be optimizing your ads in terms of position and placement. There's nothing better than being able to track your ads because you can see which ads and pages are bringing in more revenue. So you can use similar templates for other pages as well.