“Content is king! If you want your website to generate backlinks and provide quality content that search engines love, make sure your website is easy to read for both humans and search engines. Search engines work to provide people with quality results. That's why they're looking for websites with quality content. So when you create website content for people. In addition to going back to basics (distributing information to people over the Internet), you're also creating a website that search engines will love. So if you create a website for people, search engines will love it. The engine will appear. When creating a new website or redesigning an existing one, follow four important rules to ensure your website is effective, functional, popular with search engines, and successful. must be followed.
1. Easy to read
When creating a website, the first thing you need to consider is whether it is easy to read. When writing content, keep in mind that most website visitors don't read every word on a page, they just skim the page to find what they're looking for.
Split the content
Break up pages and use headings between important ideas to help people browsing your site quickly find what they're looking for. Use meaningful headings between each paragraph or main idea. This helps with search engine optimization. For SEO reasons, headers should be created with tags H1-H4. Always use proper sentence structure. Also, avoid long, endless paragraphs. Long paragraphs should be broken up.
Colors and Fonts
To improve readability, use colors with high contrast between font and background. Black text on a white background may look dull, but it is easy to read. To make your website more visually appealing, try using a cream background and dark gray (almost black) text color.
Things to avoid with content colors:
- Avoid strong background colors such as purple or yellow. Such a background color makes the text difficult to read.
- Avoid using images after text.
- Avoid using bright text colors on light backgrounds.
Fonts are important
The font issue is covered by a simple statement like this:
Simple fonts are best. The flashier the font, the harder it is to read.
Many browsers only have a default font set, so use standard fonts. In reality, there is no such thing as a "standard", there are specific fonts installed in most browsers. These include Arial, Verdana, Tahoma, and Times New Roman. Using different fonts means your readers will see something different than you.
Standards-compliant development browser
When developing and testing your website, use a standards-compliant browser such as Firefox. If you develop your website in a standards-based manner, it will work in most browsers, including MS Internet Explorer (IE). We recommend testing your website on the latest browser versions (IE6 and IE7). To run multiple versions of IE on the same computer, TredoSoft.com provides a free installer that installs multiple versions of IE. It works really well!
Keywords in content
Of course, when creating content, you need to format it so that it's not only easy to read, but also available to people and search engines. One way to make search engines aware of the topic of your content is to use keywords within your content that users use to search for your website. Be sure to use keywords in your header tags, first paragraph, and throughout your text. Keyword density should be between 4% and 7%, anything above that will either 1) be difficult to read but still be useful, or 2) search engines may classify it as spam and block it. Keywords must also be used in the TITLE tag and meta description.
2. Simplify navigation
Menus and links form the navigation that visitors use to move from page to page on her website. Always plan your website based on how users move from page to page. A website visitor should be able to access the desired information with just three clicks of the mouse. Multiple navigation points make it easy to find items. Repeat the top and bottom menus. Also create a left or right menu.
Use links to other areas of your website within your text. You can create links in a search engine optimization (SEO) friendly way. There are basically two ways to create links within text.
- Wrong way: "Click here for search engine optimization techniques."
- Right way: "It's important to use good search engine optimization techniques."
It's best to use link text (anchor text) that describes what the link is about. A search engine's web crawler (a program that automatically indexes a website's content) visits the website and "reads" the links. Spiders can index descriptive links about topics or keyword categories. The spider cannot read "Click here" and do anything until it reaches the linked page.
This is a reciprocal link. If it makes sense when creating content, use it as often as possible.
3. Consistent design
When designing a website, you should use at most one or two layouts. When readers browse your site, they should get used to finding navigation, subnavigation, and content in the same place. That's all I can say about it.
4. Lower Page Weight is Better
Page weight is the total size (in bytes) of the pages (code, text, images) on your website. The page strength of your website makes a big difference to your visitors. The lower the page weight, the faster the page downloads, which is advantageous for readers. The faster the page downloads, the faster you can access the content.
What does light mean?
- There are no large photos.
- The fewer images, the better.
- Optimize images for the web at up to 72 dpi
- Use the smallest possible image size for your specific design.
- For a solid background, use the td bgcolor table attribute or the background color style attribute.
- If you make the gradient horizontal or vertical (rather than diagonal), you can repeat it using small image strips.
How “heavy” should a website be?
Certain research shows that a maximum web page size of 64 KB is a good size. 64K is the maximum value, but it's still very large in my opinion. The smaller the page, the better. 25K is good, 15K is even better. It has a good balance between design and function. It's good to focus more on functionality.
When building your website, place your pages on your web host server so you can test them on the go. For online pages, you can test your page weight at www.quasarcr.com/pageweight/ to see if you're on the right track.
How to make your page lighter:
- Use linked style sheets
- Use DIV instead of TABLE whenever possible.
- Create effects using simple repeating backgrounds
Summary
Website visitors should be able to find what they're looking for in about three clicks. Search engines should be able to easily navigate your website. Consistent page design makes your website easy to read and navigate, making it easier to find information. Once people find the information, they are more likely to refer to or link to your website. This is exactly what you want to encourage. By following these principles, you'll be able to create an easy-to-read, successful website that search engines love.